Etsy is one of the most popular and lucrative online marketplaces. Many artists use the platform to showcase & sell their art. Digital art is the type of art that sells the most these days, and the same is true for Etsy. So what digital art sells best on Etsy in 2024? Here are the TOP 25 best-selling products of the year!
Etsy is one of the largest online marketplaces for selling handmade and original artworks and prints. Many artists use the platform to sell both their traditional and digital art.
In this post, we want to look into what digital art sells best on Etsy to give you an idea of the best products to make money with!
This is the best-selling digital art on Etsy in 2024:
Can digital art be sold on Etsy?
Selling digital art has a number of advantages over selling physical goods. Digital products are intangible items that don’t need to be packaged and shipped.
Once someone purchases your digital product, all you need to do is make sure that the digital product is electronically delivered to the buyer. Usually, the delivery takes place via email or a direct download link.
Related: The ABSOLUTELY Best Way To Deliver Digital Art To Clients
Etsy is a great way to sell your digital art because they handle the delivery of the virtual files for you. When a customer buys your digital product, Etsy will immediately email them a download link. They also keep the download available on their ‘Purchases and Reviews’ page so the buyer can come back to it at a later time.
One of the best reasons to sell digital art on Etsy is that the costs are very low. All you need is some digital art hardware (a computer or mobile device is enough) and a creative software.
Adobe Photoshop CC is a great program to create all kinds of digital products. But there are also less expensive alternatives, such as Photoshop Elements and Affinity Photo or Affinity Designer (for graphic design). Some completely free options to start with are Krita, Gimp, and Canva.
But you can also create digital art on your phone or tablet, using Photoshop Express (free), Procreate (iOS only), PicMonkey, or any of the other apps for editing photos on iPhone and Android.
With that said, let’s dive in and see what digital art sells best on Etsy!
What digital art sells the most on Etsy?
With the ongoing technological evolution, digital art is high in demand in general. That’s also why so many digital products are sold on Etsy.
However, art market trends come and go, and if one type of art was popular last year, it doesn’t mean it sells the most this year, too.
To give you an idea of what digital art sells best on Etsy, we’ve sorted out the 25 best-selling products of 2024! If you are interested, you can jump on the wagon and use your design skills to create some of the items that are so sought-after this year!
1. Business Cards
Believe it or not, but business cards are one of the bestsellers on Etsy in 2024!
Digital business cards are increasingly replacing physical business cards. This is especially true as more and more people work from home during the times of the pandemic.
You can offer business card templates that the buyer can customize. If you know how to include links, you can create smart business cards allowing people to make a call or send an email – simply with a tap on the screen!
With a Canva premium subscription, you can design the business cards, and once someone made a purchase, you can send them the link to the product. The buyer can change their contact details and then download their customized business card. It’s that simple!
2. Party Invitations
Whatever the occasion, party invitations are always in demand. Just like business cards, invitations are shifting from the physical to the virtual space.
Whether you want to celebrate your birthday, wedding anniversary, baby shower, etc., custom-design party invitations always cut it! Cool fonts for your invitation designs are available on Creative Market and DesignCuts.
3. Gift Tags
Gift tags belong to the type of art that sells the most on Etsy. The possibilities are as vast as for party invitations.
You can design digital tags for bridal parties, birthday parties, children’s parties, Halloween, and many more!
4. Calendars
Everyone needs a calendar, and having a beautiful, tailor-made calendar handy is always nice. Digital blank calendar templates that people can print out themselves sell well on Etsy, because everyone needs to note down appointments and other things.
If you can create calendar pages that are beautiful and practical, your digital calendars might become the next bestseller on Etsy.
5. Meal Planners
Let’s be honest. We all strive to eat healthy and live a healthy lifestyle. Everyone has their own goals: some people want to lose weight, others want to gain muscles.
Meal planners are extremely helpful to stay on track. If the meal planner is not only effective but also attractive-looking, following your meal plan is even more fun.
Many people seem to think so, because meal planners are some of the best-selling printables on Etsy!
6. Coloring Pages for Adults & Children
We know that kids love coloring pages, but they are also a great creative outlet for adults.
Coloring books for kids are fantastic tools to keep the little ones entertained. Coloring pages for adults have gained traction in recent years, because they help to relax and unwind.
Just think of the colorful mandalas in Hinduism and Buddhism that people have been using as a way of meditation for centuries.
If you can create unique patterns to paint out, your digital coloring sheets might become the next big buzz on Etsy.
7. Digital Art Prints
Digital art prints are an all-time favorite. Now, with the increasing popularity of NFT artworks, digital art prints also belong to the type of prints that sell best on Etsy.
People like to surround themselves with beautiful things, and many are looking for unique art to decorate their walls.
Make sure to offer your digital art prints on high-quality photographic paper and in a number of different print sizes.
8. Wall Art
Wall art is similar to art prints – just WAY bigger! It includes murals and large canvas prints.
Due to the sheer size of wall art prints, you need to make sure to save high-resolution images of your art to be able to produce great-looking wall art.
You can offer to either ship high-quality Giclee canvas prints to your customers or sell high-resolution files of your artwork for people to print out themselves.
9. Pinterest Templates
If you use Pinterest to promote your digital art, you know what I’m talking about!
To make your Pinterest boards stand out, you’ll need unique, eye-catching templates. Creating beautiful Pins is time-consuming. For someone who isn’t the creative type it might be even more cumbersome.
As a person with digital art skills, you can help out by offering ready-made Pinterest templates that the buyer just needs to fill with content! Templates designed with Canva are the most popular on Etsy!
10. Website Templates and Themes
I cannot emphasize it enough: nowadays is absolutely key that you have your own artist website. Why? Well, there are many good reasons why you should make a website for your art.
One reason is that your website is your own little flagship on the web where you can present your art and yourself as the artist just the way you want. It’s also the first place potential customers and art lovers come to when they want to know more about you.
Fortunately, it’s really simple these days to create your own website – without any coding knowledge! There are many website builders around that offer premade templates you just need to populate with your own content.
These are some easy-to-use website builders for artists:
- Squarespace (specifically geared towards artists and photographers)
- Wix (easy to use and highly flexible)
- Pixpa (budget-friendly with lots of extra features for artists)
- Shopify (best ecommerce platform for selling art)
To learn more, read more about the best website builders for artists.
I know from experience that building a website takes time and effort, but you don’t need to create everything from scratch! You can find heaps of ready-made website templates and themes on Etsy that spare you the headache of designing everything yourself.
There are themes for every platform – from WordPress to Wix. Below you see an example of a website template for Shopify.
11. Clip Art
Clip art has been popular for many years, and still belongs to the type of art that sells the most on Etsy.
Usually, clip art consists of a collection of small icons with a similar theme.
Buyers can either use them digitally, on their website or on images they create.
Or, they can print them out to give a personal touch to physical items, such as gift tags or wrapping paper.
12. Wedding Planners
Wedding printables are a huge niche on Etsy. A wedding is meant to be the most beautiful day in your life, that’s why you need to plan it well!
Etsy sellers offer a great selection of everything you need to organize your wedding: invitation cards, place cards, guest lists – and of course wedding planners.
There are so many things to think about when you are getting married, and if you can help people with a comprehensive checklist for the arrangements, your designs might soon rank among the digital art that sells best on Etsy!
13. Digital Stickers
Everyone talks with emojis these days, and digital stickers are a similar way of communication.
People use digital stickers on Facebook, WhatsApp, and other platforms to say what they are about to do. But stickers are also an excellent option to personalize other digital items, such as your website navigation.
14. Learning Materials For Children
Parents with little kids are constantly on the lookout for stuff that keeps their little ones busy but also has an educational benefit.
If you have experience in childhood education or are a parent yourself, this is a great opportunity to start selling on Etsy.
Learning materials for children are high in demand. With some design skills, you can create cards to help the little ones learn the alphabet, numbers, shapes, animals, plants, and so on.
15. Resume Templates
Making a good impression is important when you apply for a job. Having a professional-looking resume is key if you want to stand out against the other job hunters.
There are quite a few very appealing and artsy-looking resume templates available on Etsy – and they sell really well!
If you want to get into that niche and create resume templates yourself, make sure they are compatible with common programs, such as Microsoft Word and Google Docs.
16. Productivity Trackers
This is another best-selling item on Etsy. We all aim to increase our productivity in some aspect of life, be it work, study, exercise, lifestyle, or household tasks.
By selling specific productivity trackers or bundling different trackers together you can offer people great value for money!
17. Budget Planners
Money makes the world go round, and tracking your finances is more important than ever.
A budget planner helps you keep track of your expenses and earnings. And with a nicely designed planner, it’s even more fun to see your funds grow!
18. Logos
A professional logo is a must-have for everyone who wants to create exposure or sell something on the web. It’s a major aspect in branding, so people remember you more easily.
Etsy is a great place to offer customized logo design, or a variety of premade logos that can be used across multiple disciplines.
19. Wallpapers
Every one of us has a phone, a laptop, and maybe also tablet, and we use these devices quite a bit throughout the day.
Digital wallpapers are a great way to customize our screens. As we all use a number of devices, you can offer bundles of wallpapers for the different tools.
20. Social Media Templates
Above we already talked about Pinterest templates, but there are more social media networks where businesses and influencers market their products and services. For example, almost every company has an Instagram and Facebook profile.
Each of these platforms has its own specific formats and sizes.
If you design ready-to-use templates that fit the specific requirements, you can save your buyers a lot of time to build a captivating social media profile.
21. Zoom Backgrounds
Zoom meetings have literally taken off during the pandemic. You can have an online meeting from anywhere in the world, and a nice Zoom background helps you hide all the clutter in the background.
Creating Zoom backgrounds is a huge niche. There are all types of backgrounds in demand: office rooms, natural environments, mountains, the Milky Way, and much much more!
22. Digital Art Commissions
Commissioned portraits and other artwork are fantastic creative gifts for a loved one, and a great opportunity for fans to get a unique piece from their favorite artist.
As an artist, accepting art commissions will help you reach a wider audience.
Etsy is one of the top places to sell digital art commissions. If you are not sure about the pricing, you can get an idea here about how much to charge for digital art commissions.
23. Printable Wrapping Paper
If you tend to buy your gifts in the nick of time (like myself), you might find yourself needing wrapping paper urgently.
By creating beautiful, seasonal designs, you can offer people digital wrapping paper that they can print out immediately after they purchased it from you.
24. Daily, Weekly & Monthly Planners
Digital planners that may be printed out are a great way to stay organized. Calendars are a seasonal product that most people buy at the beginning of the year.
But daily, weekly, and monthly planners are constantly in demand throughout the year. That’s why these types of planners mustn’t be missing on our list of what art sells best on Etsy in 2024!
25. Printable Cards
Last but not least, let’s talk about printable cards. We all want to invite our friends to a birthday party, family gathering, house warming, etc.
By simply going over to Etsy, you can order a card that you like and adapt it to your needs. Then you can either email the digital version, or print it out and send the physical card.
