“Personally identifiable information” refers to information such as your full name, street address, town or city, state, zip code, telephone number, date of birth, e-mail address, IP address and any other information that would allow someone to identify you or contact you. We collect personally identifiable information about you when you visit the Website and input information, whether you are registering to the Website, enrolling or signing up for features and functions, participating in promotions, ordering or purchasing or in the course of any other exchanges of information, transactions and activities. Personally identifiable information also includes information about your transactions or relationship with us, if you have been a customer or you have provided this type of information. For example, if you make a purchase on this Website, in addition to your name and contact information, we will also collect and maintain your billing address, image selections, your order number and information about your computer’s internet address and website which may have referred or directed you to the site (e.g. the referring URL). We collect this and other information to fulfill your order, to communicate with you about your order and to send you promotional materials.
Some features and functions of the Website require you to register or obtain our permission before you can use them – for security, identification and marketing reasons, among others – and as part of the process you may be asked to provide certain personally identifiable information. In addition, during the registration process you will also be asked to select (or may be provided with) a user login and password (you will be allowed to change your password, as well as any personally identifiable information you have provided in order to keep this information current and accurate). Among other things, this information helps to securely identify you as a registered or permitted user of those features and functions.
We track your information to assist us in confirming and fulfilling orders, producing reports, maintaining quality control, administering and managing the Website and our business, and, whenever it may become necessary or appropriate, to contact you concerning your orders, your transactions or any other activities associated with the Website. If you are a registered user, you also acknowledge, understand and hereby agree that your activities and your use of the Website and its functions and features, in connection with your registration and use of the site.