Should I make an art blog in 2025? That’s definitely a question worth asking, considering all the talk saying that blogging is dead. However, that couldn’t be further away from the truth. In this post, I show you why it’s still worth having your own website and blog as an artist, and how artists might benefit by starting a blog. Sounds good? Let’s get into it!
You’re thinking about making an art blog, but you don’t know if blogging is still worth it in 2024?
Well, it’s definitely a wise question to ask yourself, “Should I make an art blog?” before jumping in head over heels.
Because fact is the blogging world has become a crowded place. As of writing this blog post (*cough cough*), there are more than 600 million blogs on the internet competing for your attention.
That means becoming an art blogger is more challenging than ever. You’ll need to carefully weigh the pros and cons of blogging and then make the best decision for your personal situation and artistic goals.
Nevertheless, blogging can still be profitable in 2024 and it’s totally possible to build a successful art blog.
As you can see, I’ve walked down the blogging path and I’m here to guide you through the good, the bad, and the ugly of art blogging.
I’ll walk you through the ins and outs of becoming an art blogger and by the time you finish reading this article, you’ll know whether it’s still worth your while to make an art blog in 2024!
So, let’s get into it:
Should artists have their own website?
As you are here to find out more about the profitability of art blogging in 2024, I think you already know how important it is for artists to have their own website.
Your own artist website is your creative haven where you can express yourself freely and present your art and yourself as the artist just the way you want.
If you want to gain recognition as an artist, you’ll need to have your own website with your portfolio and contact information. It’s an absolute must.
You cannot turn your art into a career by just uploading some works to social media and art sharing sites. You’ll have to build trust with your audience. An artist website can help you do that.
Adding a blog to it allows you to share interesting information with your readers, connect with your audience on a personal level, and offer them something valuable.
At the same time, blog posts also create value for yourself because they form long-lasting content that will drive traffic to your website for a very long time.
Social media posts only live for so long before they become irrelevant. You have to constantly promote yourself to get eyeballs on your work. It’s time-consuming, exhausting, and not really worth the effort.
Plus, social media networks increasingly try to push you towards paid advertisements. If you don’t pay, you don’t get exposure. And if you pay, it can quickly become really expensive (say ‘Social Art Dilemma’).
This doesn’t happen with your own website. That’s why building a website for your art is so rewarding. It can help your content live a longer online life and make you feel more confident about your art.
But that’s not all. Here are 10 more reasons why artists should have their own website.
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What is an art blog?
An art blog is a type of blog, usually run by an artist or a group of artists, that addresses events, topics and questions around art.
The blog posts may cover art critiques and commentaries, art news, exhibition announcements, artist interviews and biographies, art marketing advice, and much more.
However, artists can also use their blog to promote their personal portfolio or recommend art tools they personally use.
Even though you may not consider yourself an art expert, you’ll undoubtedly know more about certain topics than most other people. Whatever your art niche, your valuable experience is definitely worth sharing, and blogging can be a great way to do so.
The most successful blogs solve readers’ problems. So, if your blog posts can help other artists, you can be sure to get lots of traffic and have plenty of opportunities to make an income.
Helping others through your blog posts can be a satisfying experience for both your readers and yourself—plus, it also adds meaning to your work!
Should you still make an art blog in 2024?
Now, to find out whether art blogging is still worth it in 2024, let’s have a look at the numbers:
- WordPress.com, the biggest blogging platform, notes that more than 409 million people view over 20 billion pages on the platform each month.
- This doesn’t even include WordPress.org, the content management system (CMS) that powers over 43% of all websites on the internet.
- There are around 1.7 billion websites on the internet, 600 million of them are blogs.
- 60% of internet users (i.e. billions of people) read blogs more than once a week.
- Blog posts remain the most popular content format, with 9 out of 10 marketers using blogging to achieve content goals.
- Companies that blog get 55% more website visitors than businesses that don’t.
- Brands that prioritize blogging see 13 times more ROI than brands that don’t.
- Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.
This just goes to show that blogging is everything but dead.
In conclusion, it’s still worth to make an art blog in 2024, even though the blogging market is already pretty saturated.
But starting an art blog doesn’t mean you have to compete with all of those millions of existing blogs. It only means that niching down your blogging topic is more crucial than ever for standing out among those millions of blogs and attracting an interested readership.
Statistics show that blogs that cover too broad a range of topics without a clear focus struggle to find an audience. You’ll need to pick your art niche wisely to start a profitable art blog.
There are still new art bloggers who make between $1,000 and $2,000 per month after a certain period of time. Having a passion for art is already half the battle. All you need to do now is optimize your website for SEO so it ranks in the search results, boosting your visibility and art sales!
- Learn to Build an Artist Website for Success
How might an artist benefit by starting a blog?
Blogging can be potentially life-changing. You can find countless stories of people who benefited in multiple ways by starting a blog. That’s why I highly recommend making an art blog, in addition to your own artist website.
There aren’t many other outlets that give you the creative freedom that blogging offers, while also allowing you to improve other artists’ lives—and your own.
Blogging is like a positive upward spiral. One benefit leads to the other. ʕᴖᴥᴖʔ
Look at it this way: by regularly publishing new blog posts, you help your audience learn more about your art and the related topics you write about. This helps you establish yourself as an expert in your field. Your audience appreciates your insights and advice, and your readership will grow—they’ll want to know more from you.
The more of these dedicated readers you attract, the stronger your artist brand becomes. As you grow your blog and build trust in your niche, your online visibility will increase. You’ll get more exposure, paving the way for selling your art, eBooks, or online courses.
How to blog as an artist for success?
Well, the secret to making a successful art blog is SEO. SEO stands for search engine optimization and refers to how well your blog posts are optimized to show up in the search results—preferably on the first page of the search results.
Here’s how to do it: → Ultimate Guide To Build An Artist Website For Success
The more search engine-friendly content you produce and the better your site architecture is optimized for SEO, the more traffic search engines will send you. And that’s not just any traffic—that’s organic traffic consisting of readers that are genuinely interested in your articles.
To stay in touch with those dedicated readers beyond changing search engine algorithms, it’s a good idea to collect their email addresses. This is where lead magnets come in.
Lead magnets are free resources that you offer your readers when they sign up for your mailing list. That can be something like a free eBook, an art print, or an email course.
Creating an opt-in form on your website is super-easy and usually free of cost. Website builders like Squarespace, Wix and Weebly come with free newsletter integrations.
If you’re using WordPress, you can install a free plugin. AWeber is a great platform for getting started with building an email list. It’s really easy to use and completely free when you have less than 2,000 subscribers. Other options are ConvertKit and MailerLite.
My newsletter opt-in below is created using AWeber… (ᴖ‿ᴖ)
- Get the Best Lead Magnet Ideas for Artists in a FREE PDF
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Now it’s your turn! Are you still wondering if you should make an art blog? Well, then it’s time to get going!
Blogging is definitely still worth it in 2024. For some valuable advice on starting a blog the right way, check out 8 Huge Mistakes Art Bloggers Make & How To Avoid Them.
