Ultimate Guide To Build An Artist Website For Success (Step-By-Step From A To Z)
$79.00
The only eGuide that shows you everything you need to know to create a successful artist website—step-by-step from A to Z.
You’ll get 215 pages full of information, with a huge focus on search engine optimization (SEO) to help you rank your website in the search results real fast, boosting your visibility & art sales. Once purchased, you’ll retain lifetime access to the eBook allowing to download any updated version without paying again.
Description
Are you tired of the never-ending social media grind? Of permanently changing algorithms that restrict your account reach from one day to the other and constantly try to push you towards paid ads? Are you fed up with superficial connections, say follow for follow, like for like, comment for comment?
Are you looking for a more calculable way to get your art noticed and a more meaningful way to build connections?
But maybe social media works still pretty well for you and you’re just looking for another way to get exposure as an artist.
In any case, the best way for artists to get spotted is to build your own website.
With your own website, you can share and speak about your art freely—without any limitations in design, space, or word count. But that’s not all. You can also share inspiration, tips and advice based on your experiences, and connect with other artists. You can be sure that the people who read your posts, drop a comment or sign up for your mailing list have a genuine interest in your artwork and your content.
Your artist website will be the first thing that comes up when someone searches for you on the web and it’s an absolute must-have if you want to create a sense of professionalism and trustworthiness.
If that’s not yet convincing enough for you, here are 10 Reasons Why You Should Make A Website For Your Art. ʕᴖᴥᴖʔ
…and creating exposure for a website is way more straightforward than for any social media account. Because, as opposed to Instagram and the like, Google offers you a whole lot of helpful articles on how to make your site get found in the search!
Search engine ranking criteria are not like the nebulous algorithmic clutter you know from social media. SEO is based on clear benchmarks you can rely on and there are real SEO experts you can learn from.
My website took off so quickly because I’m doing some things right. I know what site structure you need, how to research keywords, how to optimize your blog posts, grow your email list, and get organic traffic.
I’ve walked down the path you are planning to go.
In this eGuide I’m showing everything I did—and more—to create an artist website for success!
How Do I Know That It Works?
Because I’ve optimized my artist website for SEO right from the get-go—making sure to get all three areas on point—and in less than six months many of my blog posts were ranking first place on the search engines results pages, and some even made it to the featured snippet!
If you’ve ever created a website and tried to rank it, you know how long it usually takes to create visibility.
Many art bloggers that are successful today will tell you that they had no idea what they were doing when they got started. Their main blog readers were mostly friends and family, while their site remained buried in the depth of the internet for a veery looong time…
If you don’t want to spend years bumping about in the dark, you will have to learn about search engine optimization and make your website and blog search engine-friendly.
Basically speaking, there are three types of SEO:
- Technical SEO
- Site Structure SEO (Architecture)
- On-Page SEO (Content)
If you manage to implement those three types of optimization to your art blog, right from the start, you have amazing chances of ranking your website in the search results real fast.
Since my website took off so fast, I know I must have been doing something right!
Here are some examples of my blog posts ranking at the top position in several search engines five months after sending my website live:
- Click on the images to zoom in.
Just good luck?
Well, you could say so if it only happened once. But I have multiple posts that have made it to the featured snippet. Here’s another example:
- Click on the images to zoom in.
Here’s another example where my blog posts ranks #1 in the organic search results of multiple major search engines:
- Click on the images to zoom in.
Just showing you another example to let you know that it’s not all just a coincidence but target-oriented SEO:
- Click on the images to zoom in.
Also managing to rank for highly competitive short-tail keywords on the first search results page of several search engines:
- Click on the images to zoom in.
I could give you countless other examples of my posts ranking on the first search engine results pages.
Now, you surely wonder why I didn’t show you any Google results. Legitimate question! As I mentioned above, these are the results after my website being live for 5 months. You must know that Google puts every new website into a so-called Sandbox, meaning Google doesn’t rank new sites high in its search for a certain period of time. This Sandbox period may last up to one year—and there’s absolutely nothing you can do about it! No matter how good your content, no matter how well your posts are optimized for SEO, you can only be patient.
That being said, you should never focus all your efforts on just one search engine, even though Google holds the biggest share in the search engine market. You’ll never know where things are going in the future and luckily, there are other search engines that will get you decent amounts of that valuable, organic traffic.
Thus, if you manage to rank your new website in all other search engines apart from Google, you are doing a great job! For example, my analytics show that a lot of my website traffic comes from Bing, DuckDuckGo, Yahoo, and Ecosia:
What You'll Get To Succeed
A guided step-by-step approach from A to Z showing you everything you need to know to create your own artist website.
Do you know any other book about building an artist website that contains 215 pages full of information (US Letter format) and really shows you everything from start to finish—at this price? Well, I don’t!
I’ve really worked hard to put it all together and make it as comprehensive as possible.
Here’s what you are going to learn in a nutshell:
- Choosing the best platform for your artist website (WordPress is recommended)
- Getting a domain name & web hosting
- Installing WordPress & selecting a theme
- Branding your artist website: logo, fonts, color scheme, hyperlink colors
- Must-have and recommended pages for your artist website
- Starting an art blog
- Benefits of blogging
- Choosing your blogging niche
- Identifying your target audience
- Creating a memorable blog brand
- Important blog post know-how: post permalinks, categories and tags, publishing options
- Formatting your blog posts for easy scanning and skimming
- Optimal blog post structure: headline-writing formulas, introduction, main content, conclusion
- Essential writing tools
- Popular blog post types
- Evergreen content
- Blogging strategy
- Types of CTAs to include in your blog posts
- Keys to a successful art blog
- Handling comments
- Building an email list
- Choosing a mailing list provider
- Creating an automation campaign
- Setting up a newsletter sign-up form
- Offering a free giveaway
- Best lead magnet ideas for artists
- Sending broadcast emails to subscribers
- Optimizing your art blog and website for SEO
- Search engine ranking criteria
- Technical SEO: authority building, page speed, Core Web Vitals, SSL certificates
- Site structure SEO (architecture)
- On-page SEO (content)
- Researching keywords
- Finding the best keywords for your art
- How to conduct a gap analysis
- How to analyze the competition
- How to create data-driven SEO content
- Long-tail vs. short-tail keywords
- Keyword research tools
- How to optimize post for SEO: title tags, body text, headings, slug, meta description
- How to optimize images for SEO: image subject, size, format, file name, title, alt tags, captions, image sitemaps
- How to optimize your internal linking structure for SEO
- How to submit sitemap to search engines
- Driving traffic to your art blog
- Tracking your performance
- Monetizing your artist website
- Open your own art store
- Products to sell in your art store
- Services to offer on your artist website
- Ways to monetize your art blog
Feels overwhelming? Don’t worry. It’s not complicated. I’ll be taking you by the hand and walk you through everything. I’ll break down everything and explain it in a way that’s easy to understand for everyone—even if you’ve never ever created a website in your life!
Lifetime Access
The web keeps evolving, search engines keep progressing, and I keep learning. To make sure you’re up-to-date, I might make modifications and additions to this eGuide over time to ensure it’s up to the minute.
When you purchase this book, you’ll get lifetime access* to the product. That means you can always come back, check for an updated copy, and download the latest version without paying again!
Legal
The e-book is available for download immediately upon checkout. For more information about downloading virtual files please refer to the FAQs.
This e-book is sold under a Personal Use License that allows you to use it for personal purposes only. Any form of replication, redistribution, and resale is prohibited. Please make sure to read the agreement carefully and only proceed to checkout if you consent to the license terms.
*Should the creator decide to take down this product for whatever reason, your lifetime access to the product becomes void as stated in the Terms of Service.
If you have any question, feel free to contact me!
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