We know that a blog can be a great way for artists to increase their online visibility and art sales. But to achieve that, your blog posts will have to rank high in the search engine results. How do you blog as an artist in order to rank high in the search, get 1,000+ monthly views and make money with your art blog on top of that? In this post, I show you that it’s absolutely possible and what you need to do to make your art blog successful!
I guess we all know by now how important it is for artists to build their own website. In this day and age, you cannot solely rely on social media to get the word out about your art.
We’ve seen how often and incalculably social media networks change their algorithms, restricting your reach and making your hard work vain overnight. Artists do need a website because—believe it or not—social media can kill your art career, without you even realizing.
But as you are asking how to blog as an artist, I think you already have your own artist website and now you want to start a successful blog.
You are in the right place, my friend. In this post, I’ll show you how to blog as an artist—FOR SUCCESS!
Without further ado, let’s get into it:
Is blogging good for artists?
Well, in a nutshell, blogging is good for artists because it can turn your passion into a career!
Blogging can help you rank your website in the search engine results pages (SERPs), boosting your online visibility and increasing your art sales and other income possibilities.
Do art blogs make money?
That being said, art blogs can be profitable—if you do it the right way.
What do I mean by doing it the right way?
Well, in order to generate an income with your blog, you’ll need people visiting it. The more people visit your blog, the higher your chances of making it profitable.
But how do you get those desired blog visitors?
First of all, you don’t want just any visitors. You want dedicated readers for your art posts. In other words, you want a readership that is genuinely interested in your content.
Most of the time, that dedicated readership comes to your blog through organic search engine traffic. That means people type a question into the search engine and browse through the results, trying to figure out which article matches best their search intent.
Unfortunately, you don’t get to see much content on the results pages. There’s just the headline and two additional lines of text below each search result…
…unless you are making it to the featured snippet at the top of the search results page:
More on how to get into the featured snippet later on in this post.
What you’ll notice first in the search results is the headline—and if the headline sparks your interest, you might read the two lines below.
But what primarily makes people click on a post is the title. That means having a compelling headline is already half the battle to attract visitors to your art blog.
→ 102 Best Blog Post Ideas For Artists That Will Get You Clicks
However, an appealing headline and helpful content that solve your readers’ problems is not all it takes to make your art blog a success. There’s more to it…
How to blog as an artist—FOR SUCCESS?
The answer to that question can be given in three letters: SEO.
If you want to find success as an art blogger, you will have to learn about search engine optimization and make your website and blog search engine-friendly.
Many art bloggers that are successful today will tell you that they had no idea what they were doing when they got started. Their main blog readers were mostly friends and family, while their site remained buried in the depth of the internet for a veery looong time…
If you don’t want to spend years bumping about in the dark, then optimizing your art blog for search engines is a must.
That doesn’t mean that you’re supposed to write blog posts for search engines. No. People-first content is what matters the most. But in order for your art blog to get found online, you’ll need to apply some SEO strategies.
Most people know that you’ll need to optimize your posts by incorporating relevant keywords for your art. But that’s not all there is to SEO.
Basically speaking, there are three types of SEO:
- Technical SEO
- Site Structure SEO (Architecture)
- On-Page SEO (Content)
If you manage to implement those three types of optimization in your art blog, right from the start, you have amazing chances of ranking your website in the search results real fast.
How do I know?
Because I’ve optimized my artist website for SEO right from the get-go—making sure to get all three areas on point—and in less than six months many of my blog posts were ranking first place on the search engines results pages, and some even made it to the featured snippet!
If you’ve ever created a website and tried to rank it, you know how long it usually takes to create visibility.
Since my website took off so fast, I know I must have been doing something right!
Here are some examples of my blog posts ranking at the top position in several search engines five months after sending my website live:
- Click on the images to zoom in.
Just good luck?
Well, you could say so if it only happened once. But I have multiple posts that have made it to the featured snippet. Here’s another example:
- Click on the images to zoom in.
- Click on the images to zoom in.
Just showing you another example to let you know that it’s not all just a coincidence but target-oriented SEO:
- Click on the images to zoom in.
I could give you countless other examples of my posts ranking on the first search engine results pages. But this shall be enough for now.
Now, you surely wonder why I didn’t show you any Google results. Legitimate question! As I mentioned above, these are the results after my website being live for 5 months. You must know that Google puts every new website into a so-called Sandbox, meaning Google doesn’t rank new sites high in its search results for a certain period of time.
This Sandbox period may last up to one year—and there’s absolutely nothing you can do about it! No matter how good your content, no matter how well your posts are optimized for SEO, you can only be patient.
That being said, you should never focus all your efforts on just one search engine, even though Google holds the biggest share in the search engine market. You’ll never know where things are going in the future and luckily, there are other search engines that will get you decent amounts of that valuable, organic traffic—even when your website is new.
Thus, if you manage to rank your new website in all other search engines apart from Google, you are doing a great job! For example, my analytics show that a lot of my website traffic comes from Bing, DuckDuckGo, Yahoo, and Ecosia:
How to get 1,000+ views on a blog as an artist?
Now, how do you get those 1,000+ monthly views on your new art blog? Well, there’s actually no secret to it. The first ingredient is SEO.
If you apply technical, architectural and on-page SEO practices to your blog, you will have the best chances of ranking high in the SERPs. Especially a properly organized site structure helps you to outrank even established sites that have a much higher domain authority than your brand new blog.
And this is also how your blog posts get into the featured snippet in the search results!
Then, of course, I also picked the low hanging fruit—which brings us to the second SEO ingredient for success: keyword research.
The “low hanging fruits” are keywords with a high search volume and low competition. When you just started a new blog, you cannot focus on highly competitive keywords that a lot of people are searching for. Many older blogs with a higher domain authority are fighting for the best search result positions around those keywords. A new blog has practically no chance of ranking.
I’m using the KWFinder to find the best keywords to rank my art posts. You can also use Ahrefs’ Keyword Generator, Moz or the Keyword Tool.
If you want to learn more about what else it takes to make a successful art blog, I’ve put together everything you need to know in my Ultimate Guide to Build an Artist Website for Success.
In the guide, I explain everything in detail, from setting up a website that belongs fully to you, starting a free art blog, optimizing your blog for all three types of SEO, attracting organic traffic, monetizing your site, and much much more!
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Now it’s your turn! Are you an art blogger? Then feel free to share your experiences with blogging in the comments below. For how long have you been blogging? Do you find it easy to rank your posts in the search results? Or maybe you are still hesitant about starting an art blog? Let me know why! I’d love to hear from you!
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