Let me give you an example.
Your chances of selling an art print to someone who hasn’t heard about your art before are extremely low.
The Rule of Seven simply states that a customer needs to hear or see your art at least seven times before they purchase something from you.
The Rule of Seven was originally developed by marketers in the movie industry in the 1930s. They found out that people needed to be exposed to a certain amount of advertising before they decided to watch one of their movies.
So why does it need to be exactly seven times? Can it not be six or eight?
Actually, the number seven was only chosen because it is has significance in many cultures and contexts. Just think of the seven seas, the seven sages, the seven wonders of the world, or even the seven deadly sins…
But even though it’s called the Rule of Seven, the important thing is not the number, but the message.
In fact, in today’s age of information overload, prospect customers need to interact with your message more than seven times before they buy from you.