First of all, it’s important to know that here isn’t a specific number that defines “going viral on Pinterest.”
What I consider “going viral” might not be your definition of virality. Your criteria might be based on pin impressions, clicks, shares, or overall engagement, depending on what’s most important for your brand.
Of course, it also depends on how long you’ve been using Pinterest. If you’ve been on the platform for 5 or 10 years, the numbers that I achieved in less than a year might not mean anything you…
Generally speaking, a pin is considered viral if it receives at least three times the impressions, clicks, or repins compared to your usual posts. If a pin continues to gain consistent views and clicks over time, you can confidently say it’s gone viral. Give yourself credit for a job well done!
As a new art blogger, Pinterest has completely transformed my approach to content marketing. Since my first viral pin, my blog traffic has been growing steadily, and Pinterest has become my primary source of traffic to my new website. Mind you, organic free traffic.
And I’m not alone in this. If you’re in an art niche like me, or a related industry like interior design, fashion, crafts, or any other female-focused blogging space, Pinterest can be a major traffic generator for you. If you’re in one of these niches and haven’t seen significant traffic from Pinterest yet, keep reading.