Many introverted artists still struggle to put themselves out there and get the word out about their art. They believe they have to distort themselves to keep up with the fast, loud pace of the online world and see their introversion as a disadvantage—while it can actually be your greatest asset in the realm of marketing. I used to be the same. That’s why I’ve put together these marketing tips for introvert artists to help you take the plunge and start sharing your work in a way that feels natural and true to you.
Are you one of those introverted artists that already cringe when just hearing the word marketing? I used to be the same.
However, there are ways for introvert artists to promote and sell their art. It isn’t as hard as you might think. And, believe me, your introversion can also be an asset in your artistic career.
So, if you are an introvert artist like me, it’s important to make the best of it.
Because, as you already know, marketing art is as crucial as creating art. If you fail to create exposure for your art, you won’t be able to make connections, find buyers—and you won’t be able to make a living as an artist.
To help you take the plunge, I've put together these marketing tips for introvert artists that work.
How do I know that they work? Well, I am introverted too, and I am using these strategies for my own art business. ʕᴖᴥᴖʔ
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Can you sell art as an introvert?
If you’re an introvert, the idea of putting yourself out there—promoting your artwork or interacting with customers—might feel too awkward to do it.
Part of the reason is that many introverted artists associate marketing with being salesy, sleazy, or bragging about their art. Of course, you’re feeling uncomfortable, if you think about it that way.
That’s why the first step to selling art as an introvert is to shift your perspective on what marketing really means.
At its essence, marketing is simply about connecting with people who are interested in your art, who would love to know more about you as the artist and the meaning behind your work—and who would be happy to have a piece of yours in their homes.
When you look at it this way, what feelings does this perspective bring up in you? Does it make marketing still sound pushy and pitchy?
I don’t think so.
In fact, marketing itself is an art and you need more creative soft skills than merchant hard skills. Introverts actually have a natural advantage in marketing—they just need to realize it and lean into their strengths.
In my marketing tips for introvert artists, I show you which strategies align best with your energy and explain how to use them effectively. Let’s get right into it!
Embrace your introversion & make it your asset
When I was younger, I was taught to think that introversion is something negative. In school, my outgoing classmates who spoke up in class were rewarded with good grades for active participation, while quieter students like myself were often reprimanded for being quiet.
This made me believe that there’s not much value in introverted traits. For a very long time, I couldn’t imagine promoting my artistic work.
However, by now, I know that I’m not alone. Many creative entrepreneurs have gone through similar experiences.
I don’t believe in comparing introverts and extroverts or claiming one is better than the other. That kind of thinking oversimplifies who we are. Our personalities are nuanced, and being introverted is just one part of it—it doesn’t define your whole self.
That being said, introverts do have some distinct strengths that can give them an edge in marketing and selling their work.
As an introverted artist, you bring a unique set of qualities to the table—such as the following:
• Introverts are good listeners
Introverts tend to be exceptionally good listeners. They have the talent of paying attention to what others say. This makes the other person feel heard and understood—and they’ll appreciate you for it. This is a key asset in collaboration and leadership.
• Introverts are intuitive and empathetic
Introversion and intuition go hand-in-hand. Introverted people tend to have high emotional intelligence and a heightened sense of awareness of their surroundings.
They can pick up on a surprising number of things that others usually miss. These qualities allow introverts to forge meaningful connections, build trust, and communicate more effectively.
• Introverts are more focused
Introverts are often able to maintain their focus for long periods of time. They can dedicate their attention to tasks without getting distracted. They are comfortable working alone and don’t need constant feedback or supervision.
Patience and persistence give them the drive to learn complex skills and deal with difficult tasks. With their attention to detail, they work accurately and thoroughly.
• Introverts are more creative
Many introverts thrive in creative fields. In fact, many of the greatest artists, engineers, and innovators throughout history have been introverts. While this doesn’t mean that every introvert is creative, there seems to be a strong link between introversion and creative thinking.
Plus, introverts often feel drawn to visual arts, photography, music, and writing, because they can express themselves without needing to speak up in front of groups.
These are some powerful qualities to market your art, don’t you think so?
But I also know there are still so many gifted creatives that feel held back by their introverted nature.
For all those of you, I now have 4 hands-on marketing tips for introvert artists that will help you take actionable steps and make self-promotion feel more manageable!
4 Marketing Tips for Introvert Artists that Work
Marketing Tip #1: Start blogging about your art
Blogging is honestly one of the best marketing tools for introverted artists. It gives you a safe space to share your thoughts, experiences, and express your voice without the pressure of real-time interactions like on social media.
Introverts often do best with slow, steady relationship-building. A blog helps you grow a following organically. You have all the time in the world to choose your words and express yourself exactly the way you wish. You don’t have to be constantly “on”—you can write whenever you feel like.
You can speak about your art authentically and let your personality shine through. That way, you can market your work without feeling “salesy.”
Before I started speaking about my art, I thought I would never be able to. It felt so awkward. But then I simply tried. I started telling the story behind my works and giving insights into my creative process. It’s not as hard as you might think—and you don’t need to show anybody. You can simply start writing and publish any time later.
If you’re not sure how to go about it, then I have some tips for you on how to speak about your art:
Apart from that, blogging is one of the cheapest ways to start marketing your work. All you need is a website (WordPress is free) and hosting—which you can get for as little as $2.50 per month.
Here’s more info on how to start an art blog:
Marketing Tip #2: Build a community of subscribers
Just like blogging, email marketing is perfect for introvert artists because it allows you to connect with your audience in a quiet and authentic way.
Your community is made up of subscribers who explicitly asked to hear from you by signing up to your email list. That means you can be sure you’re not shouting into the void when you’re sending out emails to them.
It feels more like writing to a friend who is genuinely interested in what you have to say. That makes it easier for introverts to speak about yourself, share updates, stories—and market your art!
All you need to build a community of subscribers is an email opt-in somewhere on your website—or other online platform. Everyone who is interested in your content can enter their email address and then get your newsletter directly to their inbox.
To get an email opt-in, I recommend checking out AWeber, MailerLite, and ConvertKit. They belong to the top email marketing providers in the market.
If you want to learn more about building an email list and get some ideas of what you can write about in your newsletter, these posts will help you:
Marketing Tip #3: Research keywords to make your art get found
Keyword research is often overlooked, but it’s one of the best marketing tips for introvert artists. Why? Because when optimizing your content to rank in search engines, you don’t need to put yourself out there at all.
By using the right words in your website, blog, or shop listings on Etsy, Zazzle, etc., your art can show up in the search results naturally—without you having to promote yourself. It’s like a quiet marketing strategy that works in the background.
Once you know what people are looking for, you can create content around those topics. Instead of chasing attention, you’re letting the right audience come to you. SEO optimized content can keep bringing in traffic for months or years—no extra effort required.
But how do you find those right keywords that will help your art get seen?
You find them with a keyword research tool. I’m using the KWFinder to find the best keywords to rank my art posts. You can also use AlsoAsked.com, Semrush, or Ubersuggest.
To learn more about how to do SEO and sort out the best keywords, read my below posts:
Marketing Tip #4: Find social media sites that work for you
My last marketing tip for introvert artists is to use social media sites that actually work for you.
Not every social media network is a good fit for introverts because many platforms are all about fast-paced, constant interaction. That can quickly become draining and feel overwhelming or inauthentic for people who prefer calm and thoughtful expression.
Platforms like TikTok or Instagram Stories, for example, require users to be “on camera” and post daily. Obviously, that’s not everyone’s thing—especially when you’re an introvert.
In my opinion, Pinterest is a great social platform for introvert artists, because it’s image-based like Instagram and TikTok, but there’s no need to post videos or show your face on the platform.
You can simply upload your artwork, pin your blog posts, or list your art prints for sale. Unlike other social networks, Pinterest works long-term. Your pins do not become outdated or just disappear after 24 hours—they can drive traffic to your shop or website for months.
Plus, Pinterest is much more rewarding than other sites. When you put in an effort, you will see results. It’s not like posting into the void like on Instagram, TikTok, Twitter/X, and so on. For example, I managed to make my art go viral on Pinterest in less than a year.
One tool that will help you see results on Pinterest—and that I’m using too—is Tailwind. It shows you the best posting times with the highest engagement rates and allows you to schedule pins in advance to then auto-post them without you having to be constantly on.
50 High-Conversion Pinterest Pin Templates
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Okidoki, these were my best marketing tips for introvert artists. I hope I could inspire you to show up online in your own way and share your art with more confidence—without having to pretend to be someone you’re not.
Which way do you prefer to market your art, and what do you struggle with the most? Let me know in the comments below. I’d love to hear from you! Make sure to sign up for my email list so you don’t miss out on new blog posts and other cool stuff. ♥
